Category: Advertising

Poh Heng Jewellery is one of Singapore’s leading jewellers with a long history and a...

Poh Heng was trying to attract younger consumers, women who are more fashion conscious and...

The erstwhile rulers of India, like the Nawabs, or the Nabobs if you like, were terribly into good...

In June 1999, I suddenly got an opportunity to write for an agency in Amman for six months. It...

I had never written for a car brand, so when my colleague at Nexus-Asatsu, Singapore, said she’d...

In the early to mid nineties, Mauritius started wooing Indian tourists with highly visible...